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Digital Marketing — Social Media Marketing

Parkton Grill

Parkton Grill — Fayetteville & Parkton, NC

An ongoing run of social media creative for a two-location grill and diner.

Challenge

A two-location grill and diner needed social posts that could be produced week after week, still look like one brand, and send every viewer to an address or an order.

Role, tools & year

Role

Social design

Campaign design

Asset production

Tools

Photoshop

Illustrator

Canva

Year
2026

Solution

A repeatable social system for Parkton Grill: bold condensed headlines, the mascot logo anchored in a corner, and one hero plate cut out and dropped onto a saturated gradient. Blue and orange alternate week to week, and every post ends on an address or an ordering prompt.

Toast TakeOut delivery announcement.
Toast TakeOut delivery announcement.
Breakfast promotion — Bordeaux Shopping Center.
Breakfast promotion — Bordeaux Shopping Center.
Best burgers around — Southern Ave location.
Best burgers around — Southern Ave location.
Dine in or take out, David Parnell St.
Dine in or take out, David Parnell St.
Dessert feature — pecan pie slice.
Dessert feature — pecan pie slice.
Burger campaign, orange grid variant.
Burger campaign, orange grid variant.
Tradition on a plate — Owen Dr location.
Tradition on a plate — Owen Dr location.

Next project

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