Digital Marketing — Social Media Marketing
Ellen Lange — Social Campaign
Ellen Lange — Concept
Six vertical social posts for a professional peel brand — the kit styled as a bouquet you send yourself.
Challenge
A professional retexturizing peel system needed a social campaign that made a clinical, three-step product feel like a treat, with six posts that read as one campaign rather than six separate ideas.
Role, tools & year
- Role
Social design
Art direction
Layout design
Campaign copy
- Tools
Photoshop
Illustrator
- Year
- 2026
Solution
An independent portfolio concept for Ellen Lange, a professional retexturizing peel system. The campaign runs on one idea: the kit is a gift you send yourself. The lead post arranges the Prep, Pad and Peel bottles into a bouquet inside a folded paper cone with a navy ribbon and a gift tag reading TO: YOU, PREP • PAD • PEEL, FROM: ELLEN LANGE, under the line 'Skip the flowers. Send yourself a flawless start.' Around it sit five photographic posts — a smiling model holding the cobalt Peel Solution vial, a mature model with the foam on her cheek and her chin resting on the bottle, an editorial shot with the whole system tucked into a belted waistband, a still life of Prep, Solution, brush and wand on pedestals, and a board showing all six together as one grid. The EL monogram holds the same corner on every post, ELLENLANGE.COM closes each one, and the palette — deep navy, cobalt, sage and cream — stays put so the feed reads as one campaign rather than six separate ideas.
